Angler is a mobile app that provides sport and pro fisherman with the most up-to-date information on state and local regulations, seasons, weather, catch limits along with other invaluable features at anytime, anywhere.
Part of the challenge in fishing is knowing where to cast your hook. The blue icon can either be perceived as a target icon or the ripple effect in water.
The app developer also wanted to created multiple products within the brand architecture for future apps with similar features and branding called "Hunter", and "Camper".
ICON / OPENING SCREEN
FISH RADIUS TOOL
USER EXPERIENCE / SCREEN ARCHITECTURE DOCUMENTATION