DONELL HILL

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SCOPE

Brand Identity
Branding

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OVERVIEW

Donell Hill is a personal coach that provides emotional support for adults afflicted with cancer or HIV by creating a safe space to express their feelings and to achieve clarity, inner-peace, and acceptance.

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CONCEPT

This mark was designed to embody his personality, his strength, the structure and inspiration he provides. The mark's strong symbolism and references to the sun or flower is meant to evoke different feelings in different people.

The “d” is arranged to create a central-focal point. They represent clarity and provide a hub-like structure to the mark.

The “h“ reaches out in an array symbolizing the spokes of a wheel, rays of the sun, or petals of a flower.

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COLLATERAL

Only two forms of collateral were created – a business card and card for handwritten notes.  The personal connection was the first priority so the collateral had to feel like it was thoughtful and in the background; not overly-polished. 

The printing was done by hand with a vintage letterpress on museum-grade paper. The extra thick paper gave the cards a very sturdy and exceptionally soft feel.  

 
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© 2014 RYAN BUCKO DESIGN. ALL RIGHTS RESERVED.